eXp Solutions launches redesigned, conversion-focused website in just 44 days. Problem: The previous site was outdated and lacked user-centric design. Trusted Provider listings were incomplete, unorganized, and difficult to navigate. Users couldn’t filter partners by category or country, and several listed providers were no longer active in the network. Additionally, missing social media links limited…
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Webinar: “Micro-Famous in 3 Months: The Real Estate YouTube Ad Formula You Need” In my role at Sierra Interactive, I developed an integrated, multi-channel post-webinar marketing campaign playbook (SOP) to maximize the value of Sierra’s webinars. The playbook was designed to extend audience engagement, drive lead generation, and repurpose the webinar content across multiple channels.…
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