Sorority alumnae community unveils new website.
Problem: No website presence. The community relied on social media (specifically Facebook) to share news and events. Not everyone is on social media.
Narrative: The newly appointed alumnae officers identified the need for a robust plan to revitalize the local chapter.
Fortunately, the chapter had some money saved up. I put together an extensive Marketing/Communications proposal.
Solution: Create a website using WordPress and a premium theme with budget in mind.
Website: https://alphaphiphoenix.org/
Project details:
- Vetted & coordinated website hosting
- Created email accounts for officers
- Managed DNS records
- Researched premium WordPress themes and coordinated purchase
- Worked with theme developer for customization
- Applied website design best practices
- Applied SEO to all pages using Yoast SEO plugin
- Optimized images for web
- Organized pages and created menus
- Managed HubSpot integration
